Amazon’s TOS update regarding reviews.

Table of Contents


All you need to know about the update regarding amazon reviews.

Here above you can find the press release and the change in the community guidelines regarding amazon product reviews. Make a long story short, Amazon not allowing the seller to ask for product reviews anymore, in exchange for a discount/free product.

Yes, You are right, it’s not the best news for sellers, especially for the new ones. But after you read the new terms it even makes sense.

We delayed the launch of Viralix platform (Former AmzReviewStars), in order to stand with the amazon’s stiff TOS, and we are glad to tell you that now the news is not so hard as you thought. No, You still can’t ask for reviews, but we made it easier for you to get High-Quality organic reviews.

Amazon made us a FAQ part of the most common questions:

The most important part – You still can send coupons and make offers to Amazon shoppers.
So, what can you do in order to increase your organic review rate?

1. FollowUp-Booster Tool:

Send customized automatic emails to your clients, Amazon also sending, but make it more personal. You can ask them to leave their honest review of your product.

From our statistics, we found that using the follow-up booster increasing the organic reviews by 500%. With our automatic email sender, you can send emails to ALL of your Amazon customers, in the time frame you decide, for example, one day after shipping, 5 days after delivery, etc…

You can send a few emails to the same buyer, for ex: one to say thanks, one to ask for seller feedback and one to ask for an honest review on Amazon.

2. Sale much more:

with the follow-up booster, the number of reviews you get is up to 10%. Once you sell more, you have a higher potential to get a review on Amazon. How can you sell more products? we found the perfect solution for you.

3. Product promotions:

Amazon not allowing sellers to ask for reviews in exchange for a discount, but you still have the option to generate coupon codes and promote your products on other platforms.

Selling your product have a direct effect on your product exposure on Amazon, the sales will increase your rank, and get you to the first pages on Amazon.

Here on, you have the option to expose your product to more than 10,000 Amazon shoppers, Bloggers, who will buy your product with a discount, and also promote your product with social media reviews, social media shares, blog reviews and video reviews on youtube.

You can Create Your Promotion in 60 sec from now.

4. Follow this extended guide regarding amazon reviews.

Can I ask the reviewer to buy the product with the full price and refund him via PayPal or any other payment method?

ABSOLUTELY NOT. This is one of the most serious violations of Amazon Terms. the seller cannot purchase products from himself. Amazon already fighting this new trend, sellers risking their store to be closed or blocked, without any response from Amazon.

Why is Amazon deleting my reviews?

Amazon already started to clean the product reviews who have a disclaimer, that they got the product with a discount or for free. Millions of reviews already deleted and Top Reviewers banned because of their dishonest reviews.

The bottom line is that, be honest, be fair, Amazon will be good for you, follow Amazon guidelines carefully, do not try to “win” Amazon because they know. so good luck and let’s start to boost your rank together!

Updated October 04, 2018:

Amazon has updated its Customer product reviews policies, here are the highlights:

Violations to Customer Reviews policies include, but are not limited to, these actions:

  • A seller posts a review of their own product or their competitor’s product.
  • A seller offers a third party a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor’s product. This includes using services that sell customer reviews, websites, or social media groups.
  • A seller offers to provide a refund or reimbursement after the buyer writes a review (including reimbursement via a non-Amazon payment method). This could be done via buyer-seller messaging on Amazon or directly contacting customers or using 3rd party services, websites, or social media groups.
  • A seller uses a third-party service that offers free or discounted products tied to a review (for example, a review club that requires customers to register their Amazon public profile so that sellers can monitor their reviews).
  • A family member or employee of the seller posts a review of the seller’s product or a competitor’s product.
  • A seller asks a reviewer to change or remove their review. They might also offer a refund or other compensation to a reviewer in exchange for doing so.
  • A seller diverts negative reviews to be sent to them or to a different feedback mechanism while positive reviews are sent to Amazon.
  • A seller creates a variation relationship between products with the aim of manipulating reviews and boosting a product’s star rating via review aggregation.
  • A seller inserts a request for a positive Amazon review or an incentive in exchange for a review into product packaging or a shipping box.
  • A seller uses a customer account to write or change a review on his or her competitor’s product.

You can find the full policy here:

Netzah Elad Topaz

Netzah Elad Topaz

Data-based trading and marketing expert. Living and breathing Amazon. Juicer.Deals founder and partner with other SaaS companies. Believe in traditional trading with innovative marketing tools, while competition being the most crucial part of trading. Over the past four years, launched and promoted over 50,000 different products in different categories through Juicer.Deals.

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